07 November 2010

NOS: RUF Project

All rights reserved by the author. Shot by RL Baldwin. Originally published in the June issue of 10 Magazine. Available online at http://10magazine.asia/4930/live-music-review-ruf-and-tumble/



     In a country often characterized by conformity, a breath of the truly strange can be welcome. But you may have to dig deep to find the flip-side of Korean culture. A good to place to see some off-beat performances is RUF Projects. Located in Gyeongnidan, just down the hill from the Hyatt Hotel and near Noksapyeong Stn. (line 6, ex. 2), this venue has a regular rotation of acoustic artists, dramatic performances and traditional Korean dance.
    From 8 pm until late every Friday, Saturday, and Sunday night, owner Nam Hyung opens this DIY café-cum-venue for light food, cocktails, and an ever-evolving lineup of performers. A fashion photographer who recently returned from Paris, Nam hopes to expand to two other locations in Seoul later this year but for now is actively recruiting artists who wish to participate in all sorts of concept-driven art. “I want art that allows the audience to explore being something different,” he says of his performers, one of whom recently staged an original one-act play in mixed Korean and English, featuring two asylum inmates conversing with a tire.
    Whether the idea is simple acoustic performances or looped dog barks performed on the keyboard (you’ll just have to trust us on this), RUF Projects offers a great opportunity to witness and participate in something which diverges from the norms of live music and art performance. Nam now opens his cafe during the week as well to give musicians and artists a space to spend time, collaborate, and be exposed to new ideas.
More specific information and the upcoming weekend’s lineup can be found at http://www.MagazineProjects.com(Korean).

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